YOU are Your Brand

As I started to develop my home-based business I was a little confused about what it meant to brand myself. I was unfamiliar about marketing.  I thought branding is for bigger companies. With the age of the internet  I discovered that building my brand is the best thing that can happen to me. It's a  very valuable aspect of becoming an Entrepreneur.

Ask your self, 'How do you want to be known? How do you stand out from the rest?'. Your brand expresses your personality and uniqueness. Be seen as the trusted expert of your company. Build your brand in such a way that if your company disappeared tomorrow, others will still know your brand. Branding is about others visiting your website and knowing what you are all about.

Being visible and creating valuable content is the basis of a strong foundation.  Be visible across all social media platforms, focus on the client and plan out a theme for the week, month or day. Get to know what is current and what others are talking about. Knowing what is going on in other's lives will help us to be seen as an expert in our business.

We want to expand our reach by creating an online presence in our niche market. Online business increased your network around the world. It generates new leads, increased the size of your email list. Your website is tool that educates and provides value. My tip of the day, start with what you can. If this means one social media network at a time than do that. Ask yourself how can I improve my online presence using social media. build your brand

What's your Goal?


The vast majority don’t have a vision for their life. Without a vision how do you know where you’re headed? Ask yourself what does your relationship look like, where do you go on vacation? Are you writing a book, are y ou on stage? Create what your life will look like in 5 years.

Having a Life Vision gives you a destination to aim for.  Set goals that take you out of your comfort zone and when achieved they will give you a sense of huge satisfaction.  Bring your goals to the forefront, make them THE dominant thought in our mind. Work on your goals everyday as a PRIORITY not after the fact or when you have time left over.

Put post it notes around the house so you can see your goals. If being an author is your life vision breakdown the chapters. Identify what you need to do and what you need then identify when you need to have the first draft completed by. The old saying goes, 'How do you eat an elephant? One bite at a time'.  Work in blocks of 30 minutes.  This goes the same for your product. Set a goal to speak to a three or four people a week. Send a txt send an email, leave the person a message. Make a list of your contacts you are keeping in touch with.

Write your goals down and keep them in place so we can see them. Review them every day  and as many times as possible. If we really want change in our life requires a shift in our current approach. Change your routine, create new networks, you should be continuously growing your network.  Einstein once said,  The definition of insanity is doing the something over and over and expecting different results'. We don't want to do that, try something different.

OUR LIFE VISIONShare your thoughts with like minded people who will hold you accountable. Live the vision of your life.

Start seeing your failures and lessons in life where you can change course and keep correcting until you get it right. Never quit or get discouraged by your failure, adjust your conversion. You are just below the surface you are that little seed that is just about to sprout.

Being an entrepreneur means getting good at more than one thing. Look at failures as lessons in life.

You need a life VISION, work on them EVERYDAY and put your focus on your goals and repeat your goals. Come with a YES attitude. Get specific as possible, make them measurable and attainable. Goals must be relevant to our life vision, they must resonate deep down in your core.  Put a time frame on your goals.

Try This On For Size

Write out your goals for the year, that are going to move you to your 3-5 year vision. Write out your goals for the month, the week and how you plan to structure your life and how you can implement this structure on a daily basis. Write out your dream business and what it looks like. Write out what type of people you want to work with on your team.


Antonika Chanel

I help others breakthrough physical and mental health challenges using holistic medicine modalities. I empower women to take back their power and embrace womanhood. I give people around the world their first experience with Acupuncture on the Regal Princess PCL